In smaller meetings, and particularly in one-on-one presentations, presentation tools like PowerPoint and a whiteboard can be sales killers. Here's why:
- They make establishing a relationship and trust and confidence with your prospect more difficult. You want to have a conversation where you make an emotional connection and establish trust and confidence.
- They permit you to overwhelm your prospect with data. You are not losing sales because of the lack of data. You are losing them because most people can't process the data you are giving them. Presentation tools exacerbate this problem.
- They encourage you to talk, when you should be listening.
- They are almost guaranteed to bore your prospect.
- They encourage one-way communication, which practically ensures miscommunication and lack of understanding;
- They discourage communicating feelings and emotions.
- They set an agenda when you should be eliciting the agenda of your prospect.
- They dehumanize the presenter when you want to accomplish the opposite.
- They are patronizing. Do you really believe it is necessary to make obvious points by reinforcing them on a slide?
- They wrest control of the meeting from the prospect (where it belongs) to you (where it doesn't).