Based on our experience, SEO is the only marketing strategy for financial advisors that generates a positive ROI over time.
We agree with these views from thought leader Michael Kitces:
“…ONE OF THE MOST EFFICIENT MARKETING STRATEGIES IS SEARCH ENGINE OPTIMIZATION (SEO), …DESPITE COSTING ONLY A FRACTION OF THE AMOUNT TO ACQUIRE EACH CLIENT THAT OTHER MARKETING METHODS LIKE PAID ADVERTISEMENTS, PODCASTING, OR SOCIAL MEDIA DO, FEWER THAN A QUARTER OF ADVISORS REPORTED USING SEO AS PART OF THEIR MARKETING STRATEGY…”
We get that question a lot.
Increasing traffic is fairly easy, but that won’t necessarily add value. You need a plan to drive the right traffic.
We generate traffic from prospects interested in your services and likely to become clients. The backbone of this effort is the content we create to attract that traffic.
Few SEO vendors understand the financial services industry. They are unfamiliar with the regulatory/compliance issues governing content.
We create two 750-word, original, compliance-ready blogs a month.
Dan Solin, who heads our content writing team, is a New York Times bestselling author who has written seven books on investing and thousands of blogs on Advisor Perspectives and other websites.
We have partnered with JEMSU, a world-class SEO vendor based in Denver. All its work is done in the U.S.
It does keyword research and optimizes your website’s architecture, speed, and mobile-friendliness, ensuring search engines can easily crawl and index your pages and enhancing your online presence in local searches.
JEMSU builds quality backlinks and continuously monitors your site’s performance.
Our alliance with JEMSU is a powerful combination of talent, working to generate leads for your advisory business.
SEO takes time and patience.
You shouldn’t expect to generate quality leads until at least one year after starting your campaign.
We hope you will be pleasantly surprised by quicker results, but don’t count on it.
You can see your metrics anytime on a dashboard we provide.
You should see improvement in some metrics after a couple of months.
We are open and transparent about our fees.
Fees are $1000 monthly to JEMSU and $1000 monthly to EBAM.
Fees don’t include Googe ads, which are optional.
SEO for Financial Advisors
We use SEO and other marketing strategies to create a steady flow of leads for financial advisors and estate planning attorneys
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