Search Engine Optimization (SEO) is no longer a luxury for firms in the financial services sector—it is a necessity. With more clients turning to search engines to find trusted advisors, estate planning attorneys, and investment experts, your firm's online visibility directly impacts your ability to grow. At Evidence Based Advisor Marketing, we provide comprehensive SEO services tailored specifically for professionals in the financial and estate planning fields.
Our strategic approach to SEO for financial services goes beyond increasing your website traffic. We focus on increasing the right traffic—those prospective clients actively searching for the expertise and services that your firm offers. Whether you are a financial advisor, estate planning attorney, or another financial professional, we will help you develop a results-driven SEO strategy that strengthens your authority, attracts qualified leads, and increases your conversion rate.
Increase the Right Traffic to Your Website
Many professionals ask, “Can you help me get more traffic to my website?” The answer is yes—but simply driving random visitors to your site does not build value. The goal is not just volume; it is quality. You need visitors who are actively seeking financial planning, estate planning, or investment advice, and who are more likely to engage and convert into loyal clients.
That is exactly what Evidence Based Advisor Marketing delivers. We use data-driven insights to plan targeted content and digital strategies that connect you with your ideal clients. Our SEO services help to maximize the likelihood that you appear in search results when your potential clients seek your solutions.
Our Specialized SEO Services
Our approach to SEO for financial advisors and estate planning attorneys is built on a foundation of transparency, best practices, and measurable results. Each engagement begins with a deep analysis of your current performance and competitive landscape, followed by a step-by-step plan for on-site and off-site optimization.
Full SEO Audit
We begin with a complete audit of your current website. This includes analyzing your site's structure, content, user experience, mobile responsiveness, and page speed. The audit reveals technical and strategic gaps that need immediate attention.
Competitor Research
Understanding what your direct competitors are doing in search engines is critical. We analyze the top-performing websites in your niche to identify content trends, keyword opportunities, and backlink strategies. This allows us to build a superior roadmap that positions your site to outperform them.
Keyword Research
Our team identifies the most valuable and relevant keywords for your firm. These include service-specific phrases like “estate planning attorney near me,” “fiduciary financial advisor,” and other high-intent search terms. We focus on keywords that bring in qualified traffic and Supports the potential for your site to rank on the first page of search engines.
Content Optimization
Content is the backbone of any successful estate planning SEO or financial advisor SEO campaign. We optimize existing content and develop new content that addresses your clients' questions, concerns, and search behaviors. This includes refining meta tags, headers, internal linking, and more to boost relevance and engagement.
Technical SEO Optimization
From URL structures and schema markup to XML sitemaps and mobile usability, our intention is to get the technical aspects of your website to align with best SEO practices. These enhancements improve your site's crawlability, indexability, and performance across devices.
Link Building
Our SEO services include strategic link building to improve your domain authority. We secure quality backlinks from reputable websites relevant to the financial and legal industries. These links signal trust to search engines and help elevate your ranking for competitive keywords.
Performance Monitoring and Reporting
SEO is not a one-time task—it requires ongoing attention. We continuously monitor your website’s performance and make necessary adjustments with the aim of increasing your overall SEO visibility. Our monthly reporting includes keyword ranking updates, traffic growth, backlink metrics, and actionable insights to guide future strategies.
SEO for Financial Services and Estate Planning Attorneys
At Evidence Based Advisor Marketing, we specialize in SEO for financial services and estate planning SEO. We understand the unique compliance challenges, regulatory environments, and competitive nature of your industry. Our team has helped dozens of firms increase their visibility in Google searches while remaining within the bounds of fiduciary and ethical standards.
If you are an estate planning attorney, we will optimize your site so it appears in searches like “estate planning attorney near me,” “wills and trusts lawyer,” and “how to set up a living trust.” This draws in high-intent users ready to take action.
If you are a financial advisor, our SEO strategy will align with searches such as “retirement planning help,” “financial advisor in [city],” or “fee-only financial planner.” This allows you to capture attention at the exact moment someone is seeking your guidance.
Our SEO Partner: JEMSU
To provide best-in-class SEO results, we have partnered with JEMSU, a premier SEO vendor headquartered in Denver. JEMSU has a track record of success working with clients in the financial and legal sectors. Importantly, all of its work is completed within the United States, maintaining transparency and quality control throughout the process.
JEMSU provides full-spectrum support, including:
- Keyword research tailored to your services and location
- Website architecture optimization
- Mobile performance enhancements
- Site speed improvements
- Local SEO for maps and geo-specific searches
- High-quality backlink acquisition
- Ongoing analytics and reporting
Together, Evidence Based Advisor Marketing and JEMSU form a powerhouse alliance, delivering SEO solutions that are not only technically sound but strategically aligned with your business growth goals.
Why Choose Evidence Based Advisor Marketing?
We are more than just another digital marketing agency. We are specialists in financial marketing who understand how to speak the language of compliance, credibility, and trust. With deep experience in SEO for financial advisors and estate planning professionals, we know how to convert searchers into clients and browsers into believers.
Our SEO services are ideal for:
- Registered Investment Advisors (RIAs)
- Fee-only financial planners
- Estate planning law firms
- Trust and probate attorneys
- Financial coaches and educators
We will help your business stand out in a crowded field, build lasting trust with your audience, and generate a consistent flow of quality leads.
Ready to Grow with SEO?
Whether you are looking to enhance your brand’s visibility, build authority in your niche, or simply generate more leads, Evidence Based Advisor Marketing is ready to help. Our SEO services are comprehensive, transparent, and specifically tailored to professionals in financial and legal services.
Let us help you grow your online presence and achieve sustainable long-term growth through intelligent, ethical SEO.
Contact us today to schedule your SEO consultation and discover how we can help your firm rise to the top.
