SEO
for Estate
Planning
Attorneys
Increase Your Online Visibility
According to one estimate, over one-third of potential clients start their attorney search online.
A strong SEO strategy ensures your website ranks high on search engine results pages. By optimizing your website for relevant keywords, you can appear at the top of search results when clients are looking for estate planning services in your area.
Build Credibility and Trust
A well-optimized website not only attracts visitors but also builds credibility. High search engine rankings are often associated with authority and trustworthiness. When your site appears at the top of search results, potential clients are more likely to trust your services over those of lower-ranked competitors.
Targeted Traffic
SEO allows you to target specific keywords that potential clients use to search for estate planning services. This means the traffic to your website is highly relevant and more likely to convert into actual clients. You can attract clients in your area by focusing on long-tail keywords and local SEO.
Effective Marketing
Compared to traditional advertising methods, SEO is more effective, less expensive, and more consistent.
Although it must be maintained long-term, an investment in SEO tends to generate consistent ROI once first-page rankings are achieved, mainly due to the high-quality leads generated from organic search.
SEO has the additional benefit of being “sticky”. When you optimize and rank for keywords, you tend to stay near the top of the search results. That’s why it can have a stronger ROI than other channels.
How Clients Search for Estate Planning Attorneys
Understanding how potential clients search for estate planning attorneys is crucial to developing an effective SEO strategy.
Here are some key insights:
Local Searches
Clients often include their location in search queries, such as “estate planning attorney near me” or “estate planning lawyer in [city].”
Prospects generally prefer a local estate planning attorney. This preference is often due to the convenience of meeting in person, the attorney’s knowledge of local laws and regulations, and the ability to build a more personal relationship.
We use location-specific keywords in your website content, meta tags, and online listings to attract these prospects.
Mobile Searches
Many clients search for legal services using their mobile devices. Ensuring your website is mobile-friendly is critical for capturing this segment of potential clients.
Keyword Phrases
Common keyword phrases clients use include "estate planning lawyer," "wills and trusts attorney," "probate lawyer," and "living trust lawyer." Incorporating these phrases into your SEO strategy can help attract more targeted traffic.
Questions and Long-Tail Keywords
Clients often search using questions such as "Do I need an estate planning attorney?" or "How do I choose an estate planning lawyer?" Optimizing your website for these long-tail keywords can help capture more specific queries and provide valuable information to potential clients.
Online Review and Directories
Many clients rely on online reviews and legal directories to find and evaluate attorneys. Ensuring your firm is listed on popular directories and has positive reviews can enhance your online presence and credibility.
Our SEO Services for Estate Planning Attorneys
At Evidence Based Advisor Marketing, we offer comprehensive SEO services tailored to the unique needs of estate planning attorneys. Our services include:
Identifying and targeting the most relevant keyword to attract potential clients.
We optimize your website for local searches to ensure your firm appears in local search results.
We develop high-quality, engaging, informative content that addresses the needs and questions of potential.
We ensure your website is fast, secure, and mobile-friendly.
Our founder, Dan Solin, is a former attorney who understands the nuances of the legal industry and the unique challenges estate planning attorneys face.
How Much Does it Cost?
Our fee of $2000 per month includes two original 750-word blogs on subjects relevant to prospective clients and the services of our partner, JEMSU, a full-service SEO marketing agency based in Denver. All of JEMSU’s work is done in the U.S.
This fee does not include Google ads, which is an optional add-on.
Do I Have to Sign a Contract?
We do not require an agreement with our clients. You can terminate our services at any time. However, you should only start an SEO program if you have the budget and patience to stick with it for at least one year before generating consistent leads.
We provide access to a dashboard where you can see relevant metrics 24/7. You should see improved engagement levels and traffic within six months of starting your campaign.
SEO for Estate Planning Attorneys
We use SEO and other marketing strategies to create a steady flow of leads for financial advisors and estate planning attorneys
dansolin@ebadvisormarketing.com