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The blog

Articles & insights

Dan Solin on investing, advisor marketing and turning prospects into clients. Page 4.

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Technical Nonsense

Some investors believe they can make money by finding patterns in the stock market - they call it "technical analysis." I call it "technical nonsense."

This Trait Will Get You More AUM

We tend to think of curiosity as a personality trait. Actually, it’s a powerful emotion, located in the part of the brain known as the amygdala.

Lost Opportunity

A very small change in how you interact with others can pay big dividends. This is especially true when you are trying to convert a prospect into a client.

How to Handle Religion on Your Web Site

Few subjects are more personal than religion and the role it plays in our lives. At my digital marketing firm, clients sometimes express a desire to make their religion a focal point of their website.

Rear View Mirror Investing

Much of the financial media peddles “financial news” of no value. Often, it's quite harmful. Maybe that's why it's aptly called "financial pornography."

The Stealth Trait of Real Leaders

In my experience with leaders, there’s a positive relationship between kindness and success.

What Makes Us Truly Happy

Being in control of your state of mind is a conscious decision. It’s a commitment to change the way we think and act. It’s a challenge with a big payoff.

The Solin 5-Year Rule

The next time someone asks you how your portfolio is doing, here’s how I want you to respond: “I don’t know. I only check it every 5 years."

The Appalling Impact of Gender Discrimination

The Me Too movement has changed the way we view gender discrimination. Yet, nothing could have prepared me for the facts set forth in a new book, Invisible Women, Data Bias in a World Designed For Men, by Caroline Criado Perez.

How to Market to Faith-Based Investors

You probably don’t think of being faith-based as part of your marketing strategy. But if you discuss your faith on your website, it will have an impact on the clients you attract.

Learn to be Curious

Curiosity may have killed the cat, but curiosity can increase AUM. It will enhance your interaction with clients and prospects.

A Surprising Revelation from Economists

Gender discrimination is just as likely to be present in your advisory and fund management firm as it is in other fields and industries.

"Gurus" Who Are Anything But

Whether you are a long or short-term investor, don’t rely on “gurus” who are anything but.

A New Approach to an Old Argument

The majority of individual investors still select actively managed mutual funds, although the trend has shifted markedly towards passive over the past decade.

Forum Financial Management Announces Strategic Relationship With Dan Solin, Solin Consulting

Forum Financial Management is pleased to announce a new strategic relationship with Solin Consulting, an advisory coaching firm founded by Dan Solin.

The Biggest Threat to Reaching Your Retirement Goals

An endless parade of “experts” predicted the direction of the market in 2019. These so-called experts are the biggest threat to your retirement goals.

Gender Discrimination is Systemic

I found compelling and troubling evidence that discrimination against women is more pervasive than I previously thought. It’s also subtle.

Productivity Tips

My team is located in different cities in the U.S. We have a lot going on. Here are some of my top productivity tools and tactics.

How to Respond To Complaints about Fees

Fees are the root of most client conflicts. Clients say they are too high and you defend them based on the value being added.

What’s A Drop In the Market Got To Do With It?

There have been many times in the history of the market when the monthly return of the S&P 500 index dropped by more than 5%.

The Power of Nice

The power of suggestion can’t be overstated. You can have a more meaningful impact by providing reassurance.

Do You Mean It When You Say “I Love You”?

Without a will, your assets may not be distributed the way you want. If you really love someone, execute a will and buy adequate life insurance.

An Easy Way to Be More Creative

Too many people are deterred from exercise because of the mistaken belief that simply walking confers little benefit. New research debunks that myth.

The Relationship Between Trust and Competence

The Solin Process ℠ is not an abstract theory. It was initially greeted with skepticism by advisors, because it’s so counterintuitive.