Director, CPA firm growth
Most CPA firms don't struggle with ideas. They struggle with implementation.
Technology is evolving faster than traditional firm structures can absorb. AI has widened that gap.
The challenge is no longer knowing what needs to change. It is implementing change without undermining partner alignment, governance, or culture.
CR Squared works with firm leadership to turn necessary change into deliberate, workable action.
Micheal Burch has spent more than four decades inside the public accounting profession.
He served as managing partner of Welch LLP from 2008 through 2021, guiding the firm through sustained growth, leadership transitions, and strategic change. Since March 2024, he has served as executive advisor to BKR International.
His experience includes governance, succession planning, client segmentation, cross-border complexity, and the expansion of advisory services beyond compliance.
He holds the CPA, CA, and CFP credentials and was named a Fellow of CPA Ontario in 2016.
Learn how CR Squared helps CPA firms implement change thoughtfully.
Most firms understand the forces reshaping the profession.
Implementation within traditional ownership and governance structures is more complex. Consensus-driven decision-making slows progress. Partner misalignment creates friction. Technology initiatives stall or fail to deliver value.
The firms that succeed are not the most innovative. They are the most disciplined about execution.
CR Squared focuses on implementation.
Work begins with firm leadership that clarifies priorities and aligns expectations.
From there, we help firms build a practical roadmap and support execution at a pace that fits how CPA firms operate.
Engagements may be targeted or extend over time, depending on the firm's objectives.
The firms that lead the next generation will not be the fastest to adopt technology.
They will be the most deliberate about how they implement it.
CR Squared works with CPA firm leaders who understand that distinction.
We help leadership define clear priorities and align around a shared direction.
We support practical adoption of new tools, with attention to governance and accountability.
We guide firms through transitions at a sustainable pace.
We work with leadership on client segmentation and service expansion.