The blog
Articles & insights
Dan Solin on investing, advisor marketing and turning prospects into clients. Page 2.
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Apr 13, 2020Marketing During Covid-19
How do you market your services during this health crisis? Delicately and tactfully.
Mar 30, 2020You Trained for This!
This is an extraordinary time. As advisors, you are a port in the storm for worried clients, confronting a double whammy of an economic meltdown and a credible threat to their health.
Mar 16, 2020The Awesome Benefit of “Going Second”
We’re trained to believe finishing first is a worthy goal. Sometimes it is but, if you want to develop more meaningful relationships, consider “going second.”
Mar 4, 2020The Big Picture
Being “interested” instead of “interesting” will likely increase your conversion rate and your AUM, but there’s a bigger payoff.
Feb 3, 2020A Critical Misunderstanding
If you want to improve your conversion rate, you need to understand the power of emotions. Here's how to build trust with your clients and prospects.
Jan 28, 2020Thank you for your support
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Jan 20, 2020Sex and AUM
You are trained to “present” and demonstrate your expertise. This approach is unlikely to create even modest engagement, much less an emotional connection.
Jan 14, 2020Familiarity (Should) Breed Contempt
Here’s terrible investment advice, but I’ll bet you’ve heard it frequently. Invest in companies whose products you like.
Jan 2, 2020Don’t Assume You’re Empathetic
We all believe we have more empathy than average. Empathy is too often discussed in abstract terms, leading to misleading conclusions.
Dec 17, 2019Solin’s Rule For Picking Stock “Winners”
The next time your broker recommends you buy an individual stock, just say this: I follow Solin’s Rule. I don’t want to try.
Dec 9, 2019The Reward in Not Giving Advice
Try to avoid giving advice when you aren’t confronted with an unambiguous request for it. This suggestion applies in all contexts.
Dec 3, 2019A Smart Economist and A Dumb Coin
From 1990-2012, economists correctly forecasted only two of 60 recessions that occurred around the world a year in advance.
Nov 25, 2019Video Power
It’s critical for financial advisors to demonstrate their unique qualities on your website. One really effective way to do that is through video.
Nov 19, 2019Shocking News About Actively Managed Mutual Funds
Over a 15-year period as of December 31, 2018, 49% of actively managed, US based mutual funds went out of business. A 50% failure rate for anything is high.
Nov 11, 2019Deferred Gratification and AUM
In 1990, three researchers studied the impact of deferred gratification in preschoolers. Here’s how you can use this study to increase your AUM.
Nov 5, 2019The Hidden Risk That Could Ruin Your Life
A competent financial advisor will tell you about the benefits of a “deferred income annuity.” These annuities can provide you income for the rest of your life.
Oct 22, 2019The Market Isn't A Person
The stock market isn't a person. It's tens of millions of investors all over the world, buying and selling stocks every day.
Oct 16, 2019Charisma Does Not Make You a Good Advisor
Don’t try to be charismatic as a financial advisor. That goal pales in comparison to being genuine, sincere, curious and authentic.
Oct 14, 2019Shocking Thoughts Others Have
If you want to communicate effectively, stop talking, stop trying to convey any information. Instead, ask thoughtful questions.
Oct 9, 2019You’re Asking the Wrong Questions
A critical component of The Solin Process℠ is asking questions. When advisors tell me they ask questions, I ask them to provide examples. Here are some common ones:
Oct 8, 2019Don’t Do This!
It’s impossible to predict which asset classes will outperform in any year. You could get lucky, and pick a winner. But over time, you’re likely to be a loser.
Oct 2, 2019Say “No” to Saying “No”
It’s a mistake to quickly say “no” to something that might not offer immediate benefits. You never know when a kind act will benefit you in unexpected ways.
Sep 30, 2019Misplaced Assumptions
Don’t assume that prospects and clients should be interested in financial data. Some are. Others will tell you they trust you to do right by them without getting "into the weeds."
Sep 24, 2019Cramer vs. a Coin Toss
Should you rely on Jim Cramer or toss a coin to tell you whether to buy a stock?