The blog
Articles & insights
Dan Solin on investing, advisor marketing and turning prospects into clients. Page 15.
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Aug 2, 2017False Prophets
It would be great if you knew when to get in and when to get out of the market. Investors often turn to market-timing newsletters for guidance.
Aug 2, 2017If Your Focus Is Misplaced…I May Be At Fault
Happiness and success go hand-in-hand. Happy people are more likely to be successful; not the other way around.
Jul 31, 2017Three Traps for Unwary Advisors
Advisors fall for one of three traps. Those traps share a common trait, which will become apparent. Read on to see if this applies to you.
Jul 26, 2017A Free Lunch
There IS a free lunch in investing. When you diversify your holdings with a low-cost index fund, you lower your risk without sacrificing your returns.
Jul 26, 2017Date Your Way to More AUM
I tell clients the process of converting a prospect is akin to a first date. Here’s what I mean.
Jul 26, 2017What Matters and What Doesn't in Investing (and in Life)
Every day you’re inundated with information about investing. You’d be well advised to ignore almost all of it.
Jul 19, 2017Bad Advice About Home Ownership Can be Good
If you decide to buy a home, you will hear a lot about the benefits of not paying off your mortgage.
Jul 19, 2017The Financial Media is NOT Your Friend
The financial media wants to encourage fear, anxiety, panic, and most of all, trading. Trading means more revenue for their advertisers.
Jul 18, 2017How to Fully Engage a Prospect in a Few Seconds
Everyone wants to achieve a higher level of engagement with prospects and clients. What if I told you I could engage anyone almost instantly?
Jul 13, 2017“Bad” Insurance Advice May Actually Be Good
Term insurance is appealing because of its lower cost, but consider the benefits of a policy that can be converted to whole life.
Jul 12, 2017Don't invest in companies you admire
Don't invest in companies you admire. Consider value stocks. They have higher expected returns!
Jul 10, 2017The Surprising Connection Between Cortisol and AUM
One of the most powerful areas of research is the role cortisol plays when attempting to convert a prospect into a client.
Jul 5, 2017Don’t Confuse Pseudo-Profound Nonsense With Sound Advice
The financial media is filled with “pseudo-profound” nonsense. Your ability to reach your financial goals may depend on identifying and ignoring it.
Jul 5, 2017Stock picking is more like gambling than investing
Everyone would like to invest in the next Apple or Microsoft! But stock picking is more like gambling for investors.
Jul 3, 2017A New Definition of Advisors’ Value-Add
“Value” for most firms is no longer defined solely as investment management. Firms that recognize the changes in our industry and plan for them will thrive.
Jun 28, 2017Avoid complex investments!
For many investors, owning a target date fund from a low-cost provider like Vanguard is the only investment you'll ever need.
Jun 28, 2017If Only I Could Take A Set From Roger Federer
In sports, and in most other areas of human endeavor, amateurs don’t stand a chance against “pros.” Investing is different.
Jun 26, 2017Why it’s So Difficult to Listen
Sincere, genuine listening is at the core of the Solin Process℠. In order to convert prospects into clients, it’s critical that you listen to them.
Jun 21, 2017A Shocking Recommendation
Tell your advisor you want almost all focus to be on financial planning. You want minimal effort spent on investment management.
Jun 21, 2017Pick a side, but be sure it's the right one!
Investors have to decide who they want to follow: financial pundits or low-cost index funds advocates.
Jun 20, 2017How to Engage A Large Audience
A critical tenet of the Solin Process℠is this mantra: When you’re talking, you’re losing.
Jun 15, 2017Ignore Geopolitical Events
Trying to predict the impact of geopolitical events on your investments should not factor into your thinking.
Jun 14, 2017Investment Costs Matter
How much are your investments costing you? It's a question you should ask. Even a small difference in the fees charged for managing your investments can have a big impact on your returns over the long run.
Jun 13, 2017Your Meeting Agendas are Costing You Clients
The greatest obstacle to adopting the Solin Process℠is switching your orientation from conveying information to eliciting it. Here’s a typical scenario.