We create solutions for evidence-based advisors (only)

We’ve done the research. We know what works.

Evidence-Based Websites

Our Goal

Our goal is to avoid cold, impersonal websites that don’t connect with potential clients. To achieve this goal, we follow the basic guidelines set forth by Michael Kitces in these articles:

Building Trust

Canvas: Build a simple layout for your audience to make navigation intuitive.
Content: Write website copy that avoids jargon and connects your value proposition with the client’s goals.
Color: Use warm, inviting colors that allow for content and image to be easily digested.
Culture: Showcase images, videos, philosophy, company story, services, and news to build trust.

Solutions

Content Strategy

The web content of most advisors is text dense and often too long.

Our research indicates web content and design should convey warmth and relatability, in addition to your qualifications.

Too much focus on your qualifications can make you come across as cold and impersonal.

At Evidence Based Advisor Marketing, content drives design. We can’t separate the two.

Headed up by Dan Solin, we have a talented team of financial writers. We can generate content ranging from a simple re-write of your site content to very sophisticated and highly technical whitepapers, blog posts, and video and webinar scripts.

Website Development

We primarily work with WordPress. For smaller clients, we often recommend Twenty Over Ten. When the client chooses WordPress, we initially will determine whether a premium theme is appropriate. If not, we have the ability to create customized designs. This is rarely necessary.

When we work with Twenty Over Ten, the client takes responsiblity for the design, working with the designers at Twenty Over Ten. We are able to consult at an agreed upon hourly rate. With all the websites we undertake, we do content and videos (assuming the clients opts for videos).

We are also able to work with other platforms, although it’s less cost-effective for us to do so.

Video Production

We produce very different videos. They make an emotional connection with the viewer. We handle all aspects of production and post-production, in a very cost-effective manner.

We produce video blogs using your script or one we create. These can be used to discuss an investing subject or tell the viewer something about who you are and what’s meaningful to you.

These video blogs are very cost-effective and, done right, can make an emotional connection with the viewer, without the time, effort and cost of a more traditional video.

What Our Clients Say

I can’t begin to tell you how grateful our entire team is for the videos that you produced for us here at The 4:8 Group. They truly reflect what we’re all about, our core message came through perfectly. You exceeded our expectations, and for that, we thank you.

Bob Bove The 4:8 Group

Dan and his team guided me through the process of developing a great website. In a world where so many sites look “cookie cutter” I was very happy to end up with a site that allows my firm’s personality to come through. Every step of the way Dan and his team were asking what was important to me and then making it happen on the page. Thanks for everything.

Mike PepinTruNorth Financial

EBAM creates astonishing sites based upon a unique end result in mind. I was made to feel I was EBAM’s most important client and the site was to be amazing. I have no second thoughts that I made the right choice in selecting EBAM to create my site.

Steve EricksonErickson Financial Solutions

Thank you so much for you and your teams assistance to helping us build a truly awesome web site. Left to our own devises, we would have never been able to arrive at we have now.

Steve SchiestelGrand Capital Advisors

So happy I finally have a website that is warm, personal and unique to my firm. Dan and Jen were extremely responsive and clearly know what works and what doesn’t. They had great ideas while still focusing on my needs and goals.

Troy KnightonVeritas Wealth Management

From start to finish, I found everyone at EBAM very responsive and pro-active. The end result is terrific and exactly on the lines I was looking for. I would have never been able to come up with anything close to this myself, nor would I have been able to get it done as quickly. In fact, the time savings in itself more than paid for your services.

Steve LowrieLowrie Financial

From our initial consultation call all the way to the rollout of the final product, Dan listened to us and quickly understood what we wanted to accomplish. He guided us through the content creation stage with useful ideas and plans. His brutal honesty prevented us from making mistakes we certainly would have without his wisdom. Dan and Jen went above and beyond what they were paid.

Tim DeVriesTim DeVries

I was not looking for a cookie-cutter website but wanted one that told my story and focused on what made clients choose Arbor Wealth. While their strength was helping to put my thoughts into words and structuring the site to flow smoothly, EBAM also took it a step further and assisted with the implementation of the website from making introductions to the site host, sitting through the calls with the designers and reviewing the site through its final launch. EBAM was professional, courteous and thorough every step of the way.