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Articles & insights

Dan Solin on investing, advisor marketing and turning prospects into clients. Page 13.

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What a Delayed Flight Can Teach You about Engagement

I define engagement as the portion of the attention and focus of the other person you grab and maintain. Every advisor wants 100% engagement with prospects and clients. But few understand how easy it is to do so.

Three Costly Communication Errors

I help advisors convert prospects into clients, often restructuring the way they communicate. Here are three costly but common errors.

An Easy Way To Select A Trusted Advisor

There are many aspects to consider when hiring an advisor. But the first mandatory question is whether he or she is a fiduciary.

The Unexpected Way Advisors Can Boost Profits

About a year ago, when my practice was expanding, I was overwhelmed. I was doing everything myself, including invoicing and making travel plans.

Answers to Tough Questions

Quality advice is more than good investment recommendations.

The Persuasive Power Of Being Positive

By evoking positive images (rather than negative ones), you maximize the possibility of converting the prospect into a client.

An Investing Perspective From Across the Pond

Following an evidence-based investment approach means that we can devote that time to serving our clients and creating real value for them.

My Proposal to Help Female Advisors

Almost all the female financial advisors I've spoken to feel like they were discriminated against in more subtle ways. Here's my proposal to help them.

A Way For Advisors To Enhance Their Expertise

This new program at Olin Business School is an excellent option for those advisors who want to refine their skills and improve their qualifications.

The Powerful Relationship Between Dating and Closing Prospects

Three studies found people who asked more questions (especially follow-up questions) are “better liked by their conversation partners.”

Use Your Slingshot

In the game of investing, it’s a battle between David and Goliath. Use your slingshot.

One Question You Should Ask Every Couple

Few situations are as fraught with minefields as meeting with a couple who are interviewing you. Here's the secret to effective communication with couples.

A Ridiculous Way to Invest

You have “abused investor syndrome” and don’t even know it. Here’s what I mean...

Disturbing Similarities: Motivational Speakers and the Securities Industry

I see disturbing similarities between motivational speakers and the securities industry.

You’re Not a Life Coach (So Don’t Try To Be One)

Recently, I’ve noted a new trend. Some advisors are extending their services to being “life coaches” to their clients. This can easily backfire.

Three Things Advisors Do That Cost Them Assets

Your prospect will make the decision whether or not hire you based on emotion, not facts. Trying to "educate" can cost you assets.

Stocks Are On Sale

There’s a huge bargain in stocks these days, but you’re unlikely to hear much about it.

How to Convert A Stubborn Prospect

Try this approach to convert a prospect and let me know how it works for you.

Three Steps to Financial Independence

Your financial journey is a long one. The good news is you have the benefit of time. Start by taking these three steps to reach financial independence.

When Free is Expensive

Keep this in mind the next time someone offers to give you “free” advice.

The Perfect Meeting

The perfect meeting with a prospect is one that maximizes the possibility of converting that prospect into a client. Here’s the ideal scenario.

Powerful Lessons from a LinkedIn Post

Most advisors seek to cultivate “centers of influence” – repeat sources of referral business, such as accountants and lawyers.

My View on Robo-Advisors

I credit robo-advisors for bringing much needed innovation to the investment advisory business, but many investors are well served by traditional advisors.

The Two Traits That Will Increase AUM

A coaching client recently asked me to name the most critical traits an advisor needs to convert more prospects into clients. My answer...