When I’m asked to review client communications, the first question I ask is: “What’s the goal?” I get one of two responses. Either there is none or the firm is trying to demonstrate its expertise.
Advisor Perspectives Article Archive
Article archive for Dan Solin's weekly Advisor Perspectives articles. Visit AdvisorPerspectives.com to view Dan's latest articles for Financial Advisors.
Some advisors stand out. They aren’t always the smartest or the most charismatic, yet they are enormously successful, far more so than their peers. I have figured out why.
Several studies (summarized here) found that, for the largest advisory firms, the most profitable ones focused the most on AUM fees. Clearly, this fee structure is good for these firms.
The advisory business is changing rapidly. Your fees will be a subject of continuing scrutiny. Here are five reasons why the asset-based fee model won’t survive.
For some advisors, a key problem is generating inquiries. In my experience, marketing efforts tend to be a hodge-podge of activities. They often include social media, videos, print advertisements, referral programs, podcasts, events and radio programs.
Our brains are basically lazy. When you evoke images, you engage others. If your words don’t generate powerful images, the brain has to work hard to “decode” what you are trying to convey.