You’re unlikely to confront a more challenging confluence of events in your lifetime. Here’s the good news: You’ve trained for this moment your entire professional life.
Dan Solin's Advisor Newsletters
Dan Solin's weekly newsletter for financial advisors, offering tips and advice to help your AUM grow.
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The Awesome Benefit of “Going Second”
We’re trained to believe finishing first is a worthy goal. Sometimes it is but, if you want to develop more meaningful relationships, consider “going second.”
The Big Picture
Being “interested” instead of “interesting” will likely increase your conversion rate and your AUM, but there’s a bigger payoff.
The Missing Factor in Your Marketing
There is a critical importance of making an “emotional connection” with prospects and clients.
A Critical Misunderstanding
If you want to improve your conversion rate, you need to understand the power of emotions.
Sex and AUM
You are trained to “present” and demonstrate your expertise. This approach is unlikely to create even modest engagement, much less an emotional connection.