Once you decide to appeal to the feelings of your prospect, you need to be aware of other barriers to persuasion.
Congratulations! You’re expecting a new addition to your family, or maybe you are celebrating the birth of a newborn. Here’s advice that will change your life and your child’s forever.
Market returns are winners! Want to hit a home run with your investments? Don’t swing for the fences, trying to beat the market. Chances are good, you’ll strike out.
Once you understand the power of hidden biases, you can appreciate why the traditional approach of many advisors to meeting with prospects is unsuccessful.
Robin Powell, of Adviser 2.0, interviews Dan for his podcast series, Intelligent Adviser.
If you missed just the five days with the biggest stock market gains over the past 20 years, you earned 40% less…