There is a critical importance of making an “emotional connection” with prospects and clients.
If you want to improve your conversion rate, you need to understand the power of emotions.
I really enjoy producing our Investor Insights videos. They are used by thousands of you. I hope you have found them helpful.
You are trained to “present” and demonstrate your expertise. This approach is unlikely to create even modest engagement, much less an emotional connection.
Here’s terrible investment advice, but I’ll bet you’ve heard it frequently. Invest in companies whose products you like.
We all believe we’re more empathetic than average, which is statistically impossible. Empathy is too often discussed in abstract terms, leading to misleading conclusions.