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Sex and AUM
You are trained to “present” and demonstrate your expertise. This approach is unlikely to create even modest engagement, much less an emotional connection.
Familiarity (Should) Breed Contempt
Here’s terrible investment advice, but I’ll bet you’ve heard it frequently. Invest in companies whose products you like.
Don’t Assume You’re Empathetic
We all believe we’re more empathetic than average, which is statistically impossible. Empathy is too often discussed in abstract terms, leading to misleading conclusions.
Solin’s Rule For Picking Stock “Winners”
The next time your broker recommends you buy an individual stock, just say this: I follow Solin’s Rule. I don’t want to try.
The Reward in Not Giving Advice
Try to avoid giving advice when you aren’t confronted with an unambiguous request for it. This suggestion applies in all contexts.