Being “interested” instead of “interesting” will likely increase your conversion rate and your AUM, but there’s a bigger payoff.
The Missing Factor in Your Marketing
There is a critical importance of making an “emotional connection” with prospects and clients.
A Critical Misunderstanding
If you want to improve your conversion rate, you need to understand the power of emotions.
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Sex and AUM
You are trained to “present” and demonstrate your expertise. This approach is unlikely to create even modest engagement, much less an emotional connection.
Familiarity (Should) Breed Contempt
Here’s terrible investment advice, but I’ll bet you’ve heard it frequently. Invest in companies whose products you like.