The Solin Process didn’t just improve my conversion rate. It changed my life.
Don’t Play the Credentials Game
I’ve written a number of books on investing, yet I have no idea what many of the credentials appearing after the names of some advisors mean. What credentials don’t mean Some credentials (more on that later) signify considerable technical expertise. However, I’ve known many registered investment advisors who don’t have any credentials (other than being […]
The Single Biggest Misconception
The single biggest misconception of advisors is the assumption that facts will carry the day. They won’t.
The Two Questions that Immediately Engage Prospects
A central tenet of the Solin Process℠ is that talking about yourself is inherently pleasurable. This principle is backed by solid neuroscience research. I’m tapping into a predictable reaction. You can do the same when interacting with prospects and clients.
Three Beliefs That Hurt Your Returns
Three common misconceptions that really hurt your returns and jeopardize your retirement.
The Advice Trap
We’re quick to assume people want our advice. Often, they just want to be heard. Train yourself to listen carefully. Resist the temptation to offer a solution for every problem.