As an advisor, you’re not really engaged in “comprehensive” financial planning unless you take into consideration the possibility of a grey divorce.
It’s not easy, quick or cheap to achieve a sales funnel. It involves hard work, creativity and consistency.
Your website is all about emotions and feelings. But those emotions and feelings should be yours, not those of a photographer you’ve never met.
The essence of The Solin Process℠ is to stop lecturing, educating and presenting. It’s easy to do when the conversation is bilateral. But how do you make this connection with your website?
When I start a new relationship with a coaching client, I engage in my own form of “discovery.” It’s important for me to understand how you currently approach the process of trying to convert a prospect into a client.
When you are asked for advice, consider reflecting on your limitations. Is this something where you have specialized expertise?