There is a critical importance of making an “emotional connection” with prospects and clients.
A Critical Misunderstanding
If you want to improve your conversion rate, you need to understand the power of emotions.
Thank you for your support
I really enjoy producing our Investor Insights videos. They are used by thousands of you. I hope you have found them helpful.
Sex and AUM
You are trained to “present” and demonstrate your expertise. This approach is unlikely to create even modest engagement, much less an emotional connection.
Familiarity (Should) Breed Contempt
Here’s terrible investment advice, but I’ll bet you’ve heard it frequently. Invest in companies whose products you like.
Don’t Assume You’re Empathetic
We all believe we’re more empathetic than average, which is statistically impossible. Empathy is too often discussed in abstract terms, leading to misleading conclusions.